5 Compelling Reasons Why Your Business Needs Animation
Animation has grown in demand amongst various businesses. In fact, the demand for animation professionals has increased by 35%, with industries such as advertising and gaming actively seeking animators for their projects. But first, what is animation and why is it so popular?
Animation is the art of creating moving images and it’s extremely versatile for businesses, often used in animated explainer videos and animated TikTok posts. It’s a no-brainer to use animation in your marketing plan.
As a 2D & 3D animation studio, we work with various animation styles, and these are the most popular styles used by our clients!
Popular types of animation you can use for your business:
2D Animation
2D animation is a simple and classic choice for many brands. This animation technique uses 2-dimensional images to create characters, backgrounds and objects. Its simplicity and nostalgic charm make it a cost-effective option, requiring less expertise and leading to quicker production timelines.
Here’s our take on 2D animation for Singapore Press Holding’s Fun with Bilingualism Carnival 2023.
3D Animation
3D animation is another in-demand animation technique businesses go for. The realistic 3D characters and objects make it a popular choice for product launches, Augmented Reality (AR) and Virtual Reality (VR) projects. As 3D animation requires more sophisticated software and expertise to create realistic depth, it creates a more immersive experience and is more likely to generate higher engagement.
That’s not to say that 3D animation can’t be used to create fun and vibrant videos. Check out this 3D animation we did for Temasek Holdings!
Can’t decide between 2D vs 3D animation for your business? Click the link for a detailed breakdown!
Motion Graphics
Ideal for explainer videos, motion graphics combine dynamic text and punchy visuals to break down complex ideas into digestible content. They are essential for guiding viewers and providing information.
See our motion graphics explainer for Facebook Messaging!
Now that you understand the popular types of animation used by businesses, let’s dive into what makes animation so useful in the first place!
Here’s 5 compelling reasons why your business needs animation:
- Animation is More Cost-Effective
- Animation Generates Higher Engagement
- Animation is Versatile
- Animation is Attention-Grabbing
- Animation is Memorable
1. Animation is More Cost-Effective
Yes that’s right! With improvements in digital technology, animation has become faster and more resource-efficient. While costs can vary, finding a budget-friendly solution is easier than ever. Unlike live productions, animation eliminates the need to hire actors, rent locations or manage a film crew – saving time and money.
Moreover, it’s much easier to update an animated video as compared to a live video. To keep content fresh, video content may need to be edited to fit new messaging or target a different audience. Animators can easily edit digital elements without the need for reshoots, unlike live videos which may require a complete overhaul.
For a cost-effective alternative to live video production, businesses can consider incorporating animation into their marketing strategy.
2. Animation Generates Higher Engagement
Animation is a powerful tool for boosting audience engagement. Studies show that 22.4% of marketers use animation to improve audience engagement rates and 40.8% felt that animation was fairly effective in meeting their marketing purposes. With its bright splashes of colour and eye-catching characters, animated videos captivate a wide range of audiences.
In an era of shrinking attention spans, animation is a great tactic for reeling in viewers. When viewers resonate with a cute animated graphic or an informative explainer, they are more likely to engage with the content. Most brands also include a call-to-action at the end of their animated videos, such as a button to their website or an e-commerce link, raking in more clicks and traffic.
Instead of reading lengthy product descriptions or the company website, viewers are more likely to watch a video to understand your business. To facilitate viewer engagement with your content, animated videos are a compelling solution!
3. Animation is Versatile
Have a fantastic idea that seems impossible in live action? Animation is the perfect medium for that! With the right imagination, you can bring your ideas to life via animation because of its endless customisation and tools. After all, animation is not set in reality. No need to find a talking animal or secure filming permits for iconic locations—anything you imagine can be animated.
From simple explainer videos to engaging testimonials, animation is versatile enough to accommodate a wide range of video concepts. Even if it’s a complex concept, animation breaks it down in the form of easy-to-understand graphics and a creative story. If you can dream it, we can animate it!
4. Animation is Attention-Grabbing
Stand out from the crowd with compelling animation. In a sea of boring explainer videos and uninspiring content, woo your audience with creative animated videos. Infused with a unique visual brand identity and creative storytelling, a well produced animated video will help you cut through the noise.
Beyond grabbing attention, animated videos can create a deeper connection with your audience. Some viewers might be drawn by whimsical cartoons that evoke childhood nostalgia while some may feel inspired by a sophisticated hyper realistic 3D animation.
Ultimately, animation helps attract viewers to your business and it creates greater potential for conversion and retention.
5. Animation is Memorable
When done right, animation leaves a lasting impression on your viewers. We’ve even curated a list of the top 10 must-watch animated ads of all time based on how memorable they were! Using a blend of your brand colours and characters, an animated video can be a clear visual representation of your business.
On top of contributing to a strong brand identity, viewers will associate your business with the video’s visuals, boosting brand recall and memorability. Besides visual recognition, an animated video also lets you play with tone-of-voice and storytelling, creating a one-of-a-kind experience that’s unique to your brand and one that will leave a stronger impression on viewers.
By leveraging this creative medium, businesses can use animation to reinforce their visual identity and style, ensuring a strong impression that resonates with viewers and strengthens brand association.
Final Thoughts
Animation isn’t just a tool for storytelling—it’s a strategic advantage for businesses looking to engage, educate, and inspire their audiences. From the timeless charm of 2D animation to the immersive realism of 3D, animation offers versatility that traditional live video formats can’t match.
At CraveFX, we specialise in bringing your ideas to life through compelling animation. Whether you’re launching a new product, explaining a service, or telling your brand story, we can elevate your content and amplify your message through animation.
Contact us today to explore how animation can transform your business and engage your audience in new and exciting ways!
