From interactive product demonstrations and virtual environments to immersive brand experiences, CraveFX combines storytelling, design and technology to create AR and VR solutions that engage audiences and bring ideas to life.
We’re trusted by
What do you crave✱
What do you crave✱
What do you crave✱
What do you crave✱
What do you crave✱
What do you crave✱
Our Augmented &
Virtual Reality Work
Shake Shack Store Filters
Shake Shack Store Filters
Shake Shack SG
Journey 1969: Tanjong Pagar Station
Journey 1969: Tanjong Pagar Station
National Heritage Board
Meiji40SG AR App
Meiji40SG AR App
Meiji
Shake Shack Photo Hunt
Shake Shack Photo Hunt
Client: Shake Shack SG Agency: SPC Samlip
PAYM 50th Anni Filters
PAYM 50th Anni Filters
People’s Association Youth Movement
Why brands choose us for
AR & VR Experiences
01
End-to-End AR & VR Development
From concept development and user experience planning to design, development and deployment, CraveFX manages the full AR and VR production process under one roof for a smoother and more consistent experience.
02
Animation Expertise Built into Every Experience
Our background in animation, motion graphics and VFX allows us to create polished characters, environments and visual content for AR and VR. This helps every experience feel more cohesive, immersive and visually engaging.
03
Custom-Built for Different Platforms and Objectives
CraveFX designs AR and VR experiences across mobile devices, headsets, web platforms, events and training environments with each solution shaped around how users will access and interact with it.
Our AR & VR Experience Development Process
We transform thought to touch, bringing design, storytelling and technology together to create immersive AR and VR experiences.
01
Brief & Experience Discovery
We start by understanding your objectives, audience and interaction points. This helps determine whether AR, VR or both are the right fit.
02
Concept & User Journey
Once the direction is clear, we map out the experience from the user’s point of view, including key interactions, content flow and important moments.
03
Visual & Interaction Design
We then define the look, feel and interaction style, from interface elements and 3D environments to digital objects and spatial cues.
04
AR / VR Development
With the experience mapped out, we build the interactive features, 3D content and technical systems needed to bring the experience to life.
05
Testing & Refinement
We test the experience across the intended devices and environments, refining performance, tracking and interactions so everything feels smooth and responsive.
06
Launch & Deployment
Finally, we prepare the experience for launch and deploy it across the required platforms, devices or event spaces.
What Can AR and VR Bring to Your Brand?
AR and VR allows brands to turn information, products and stories into interactive experiences. From virtual product demonstrations and training simulations to branded filters and immersive campaigns, these technologies help audiences explore, participate and connect with content in more memorable ways.
Where AR and VR Make the Biggest Impact
AR and VR are most powerful when they turn audiences from passive listeners into active participants. Through virtual demonstrations, simulations and interactive previews, users can explore products, services, spaces and ideas in a way that feels immediate and real.
Graphics ✱ Visual Effects ✱ Interactive✱
Graphics ✱ Visual Effects ✱ Interactive✱
Graphics ✱ Visual Effects ✱ Interactive✱
Graphics ✱ Visual Effects ✱ Interactive✱
Graphics ✱ Visual Effects ✱ Interactive✱
Graphics ✱ Visual Effects ✱ Interactive✱
Frequently Asked
Questions
Using our background in animation and visual storytelling, CraveFX combines creative expertise with interactive technology to develop engaging AR and VR experiences. From concept and visual development to technical execution, we create solutions that are visually polished, compelling and aligned with your campaign or business goals.
CraveFX develops experiences across mobile devices, web platforms, headsets and physical environments. These may include virtual product demonstrations, training simulations, interactive brand experiences, augmented reality filters, virtual environments and event activations.
The cost depends on the platform, level of interactivity, visual complexity and technical requirements. A simple mobile AR experience will usually require a different budget from a fully developed VR simulation. Contact us for a quote based on your project scope.
Timelines vary depending on the complexity of the experience, the number of interactive features and the platform involved. Simpler AR/VR projects may take several weeks, while more detailed VR environments or simulations may require a few months for design, development and testing.
AR is suitable when you want audiences to interact with digital content through mobile devices or within a real-world setting while VR is better suited for fully immersive experiences such as simulations, virtual tours and training. In general though, both are strong options when you want a medium that delivers high levels of audience engagement and immersion.
Using our background in animation and visual storytelling, CraveFX combines creative expertise with interactive technology to develop engaging AR and VR experiences. From concept and visual development to technical execution, we create solutions that are visually polished, compelling and aligned with your campaign or business goals.
CraveFX develops experiences across mobile devices, web platforms, headsets and physical environments. These may include virtual product demonstrations, training simulations, interactive brand experiences, augmented reality filters, virtual environments and event activations.
The cost depends on the platform, level of interactivity, visual complexity and technical requirements. A simple mobile AR experience will usually require a different budget from a fully developed VR simulation. Contact us for a quote based on your project scope.
Timelines vary depending on the complexity of the experience, the number of interactive features and the platform involved. Simpler AR/VR projects may take several weeks, while more detailed VR environments or simulations may require a few months for design, development and testing.
AR is suitable when you want audiences to interact with digital content through mobile devices or within a real-world setting while VR is better suited for fully immersive experiences such as simulations, virtual tours and training. In general though, both are strong options when you want a medium that delivers high levels of audience engagement and immersion.
