Shake Shack SG
Agency
SPC Samlip
Year
2021
This’s a yummy one. Shake Shack was offering new Limited Time Offer (LTO) items, so we created 6 AR filters (1 per store), each with different interactions, to drive foot traffic!
User Experience
- Users visited 6 Shake Shack stores to scan their unique QR codes.
- Users found a unique image in the stall that activated the filter.
- They could then interact with the filter with either the front or back camera.