As part of Meiji’s 40th Anniversary, we worked on creating an Augmented Reality (AR) experience for Meiji’s consumers. Upon downloading the Meiji40SG app, consumers were greeted with the familiar panda mascot which would react differently everytime someone tapped on it. The best part – consumers stood a chance to receive a cash prize ranging from $200 to $1,000 if they were greeted by a golden panda (inspired by the golden ticket in Charlie and the Chocolate Factory!)