Top 10 Must-Watch Animated Corporate Videos

1. Microsoft

Industry: Technology

As a tech giant, Microsoft’s name is synonymous with everyday productivity tools like Word, Excel, and PowerPoint. Their animated corporate video presents the future vision of the Microsoft 365—an all-in-one platform within the Microsoft ecosystem.

The video uses sleek, hyperrealistic 3D animations that align with Microsoft’s innovative brand image. The video features Microsoft’s most popular tools to show how they can co-exist in a unified platform in a futuristic and luxurious style. Rather than bogging viewers down with technical details, the animation focuses on Microsoft’s visionary ambitions and its goal of delivering a connected, user-friendly suite of services. Like Microsoft, brands can use animation to break down complex ideas, showing how their products or services work in a way that’s both digestible and visually appealing.

2. Allkin Singapore

Industry: Social Services

Allkin Singapore is a social service agency with the goal of creating opportunities for various disadvantaged groups. Their animated corporate video made by CraveFX uses 2D animation with seamless scene transitions and characters with simple geometric shapes, making it visually inviting and easy to follow.

The animation depicts the various groups Allkin supports, from youths to the elderly, and showcases their commitment to leveling the playing field for these communities. Paired with a warm and welcoming voiceover, the visuals work together to communicate Allkin’s mission and services in a way that resonates with diverse audiences.

Overall, Allkin Singapore’s animated video fosters a sense of comfort and trust, which is essential for a social service organisation to connect with their audience and encourage engagement.

3. WhatsApp

Industry: Mobile Communication and Instant Messaging

End-to-end encryption can be tricky to explain, but WhatsApp’s animated corporate video simplifies the concept with a playful and colorful art style that highlights the app’s privacy and user-friendliness.

By showcasing everyday situations, the animation demonstrates how end-to-end encrypted conversations remain private—even WhatsApp can’t read them! This approach cuts straight to the point, showing real-life applications of the feature in an engaging manner.

The light-hearted tone and vibrant visuals make the message accessible to a wider audience, reinforcing WhatsApp’s image as a friendly and essential communication tool.

4. The Anglo American Way

Industry: Mining

Anglo American’s animated corporate video uses clean 2D line animations to showcase their commitment to community engagement and sustainable mining. The visually satisfying animation spotlights their corporate social policies in an easy-to-follow manner, emphasising how social performance is embedded into their daily operations.

Through storytelling, the video effectively underscores the company’s values, fostering trust with stakeholders. This approach is particularly impactful in the mining industry, where public perception is crucial. By addressing the needs of surrounding communities and demonstrating a deep understanding of their sector, Anglo American sets itself apart from other steel making companies.

5. Lazada

Industry: E-Commerce

This animated Lazada Sizzle reel demonstrates Lazada’s sponsored solutions with vibrant colors and fast-paced animation, designed to grab attention instantly. The energetic animation style provides a concise overview of the most attractive features of sponsored search, doubling as a quick explainer which also reinforces Lazada’s brand message of convenience and personalisation.

With dynamic motion graphics and catchy beats, the video captures and retains viewer interest, making it an ideal tool for explaining Lazada’s solutions to a diverse range of sellers keen to optimise their presence on the e-commerce platform. Like Lazada, brands can use short, snappy animations to quickly grab viewers’ attention.

6. Zoom Contact Centres

Industry: Communications Technology

This animated corporate video by Zoom uses a clean, modern 2D animation style that shows the company’s emphasis on simplicity and user-friendliness. The animation showcases their Zoom Contact Centre, an all-in-one platform for businesses to improve their customer service experience with a unified platform for voice, video and web chat communications.

Although straightforward, the video is tailored to tech-savvy businesses that manage call centers. The use of friendly characters and clear visuals clarifies the technology used, making it accessible to any company looking to elevate their customer service.

7. Celo

Industry: Healthcare

Celo is a healthcare app designed for collaborative health teamsTo showcase the app’s robust security, its animated corporate video illustrates the blockchain technology used to encrypt the private data they receive.

The video combines photos with vibrant 2D animation to demonstrate how care teams can easily access patient records and stay updated on patient progress. The animations also highlight how patients can share information securely without revealing their personal numbers.

Targeted at a wide range of healthcare professionals, from junior doctors to healthcare managers, the video effectively conveys Celo’s commitment to both security and ease of use – vital qualities for the app.

8. Bankwest

Industry: Finance and Banking

Bankwest’s cheerful 3D animation feels worlds apart from the typical serious image of the banking industry. With its vibrant colors and dramatic flair, the video distinguishes Bankwest from other banking companies by creating an approachable and optimistic brand identity—qualities that resonate deeply with customers seeking simplicity and trust in their financial service providers. As a lively animated banker cuts through red tape, the message is unmistakable: Bankwest makes banking simpler.

Their animated video is a classic case study in creative storytelling, which can transform even the most conventional industries into something fresh and relatable when aligned with a brand’s core values.

9. Nestlé

Industry: Food and Beverage

Nestlé USA’s animated corporate video conveys their commitment to sustainability through the earthy tones and organic shapes.The fluid animation illustrates sustainable practices across various stages of food production, aiming to resonate with environmentally conscious consumers.

By using relatable characters who engage in eco-friendly activities, the video fosters a sense of community around sustainability initiatives. This approach communicates Nestlé’s values while highlighting its brand identity as a food producer committed to making responsible contributions to society.

10. Lark

Industry: Productivity

An all-in-one productivity tool, Lark’s animation feels smooth and seamless, mirroring the effortless integration of their solutions, demonstrating how Lark’s services work in everyday work life without feeling overly technical.

By prioritising user experience and showcasing its distinctive brand voice, Lark establishes itself as a go-to productivity powerhouse.

Ready To Bring Your Corporate Videos to Life With Animation?

Animated corporate videos are more than just eye-catching visuals—they’re powerful tools for communicating your brand’s vision, simplifying complex ideas, and creating a memorable identity. As seen in these top examples, animation has the ability to resonate across industries – to enhance customer trust, highlight innovation, or drive engagement. Alternatively, if you prefer a live corporate video instead, you can always explore video production companies in Singapore for the right fit.

Top 10 Must-Watch Animated Corporate Videos