10 Best SaaS Product Demo Videos Examples to Copy
In 2025, a staggering 98% of people reported watching an explainer video to learn more about a product or service. In the technologically advanced world of Software as a Service (SaaS), product demo videos are key in helping customers understand how a product works. They translate complex technology into simple ideas that resonate with users. They’re not just informative, they also drive real business results by boosting engagement and conversions – 87% of users said they were convinced to buy after watching a video.
To create these videos, many SaaS companies partner with an animation company, leveraging their skills in animated corporate videos to convey information in a visually appealing and engaging way. When done right, product demos can even become must-watch animated ads within their industry, setting benchmarks for how software capabilities can be communicated effectively while maintaining viewer interest from start to finish.
To convert your viewers into users, here are the top 10 SaaS product demo videos you need to watch!
1. Monday.com
Monday.com tackles a common challenge many teams face – juggling the many tools needed to get work done. Their product demo takes a creative spin, mixing humour, animation, and real-life scenes to show how everything can be streamlined into one platform.
In under two minutes, it highlights what most professionals care about: generating reports quickly, using AI to cut down on repetitive work, setting up workflows that actually fit how your team works, and rolling things out without extra hassle.
The demo keeps things simple and clear: no complicated jargon and no drawn-out walkthroughs. Just a straightforward look at how Monday.com helps teams stay organised and get more done with less friction.
Key Strengths:
- Engaging and easy to follow, even for those less familiar with tech
- Focuses on real issues teams face, and shows practical ways to solve them
- Clean, well-paced visuals that make the experience enjoyable to watch
2. Grammarly
Grammarly’s product demo uses a playful visual metaphor of people getting “sucked in” by a mountain of writing tasks, endless email replies, messages, and document edits. Their demo demonstrates a familiar problem and offers a clear solution for current users. Grammarly’s AI tools stop you from getting “sucked in” within a few clicks, and provides prompts to help you get high-quality and on-brand text.
Followed by a dash of humour and live-action video, the characters and situations feel relatable. Overall, Grammarly’s product demo offers a refreshing solution to a long-standing workplace woe.
Key Strengths:
- Uses humor and visual metaphors to show common pain point
- Focuses on one main idea
- Using real people and scenarios makes the content more engaging and relatable for viewers
3. Zoom Workplace
In Zoom’s product demo, meetings are a breeze, and AI is your best friend. The video uses slick 3D animated graphics and a live narrator as it walks you through all the features of the AI Companion, including meeting summaries and in-app integrations to aid collaboration.
Viewers are guided throughout with various features on Zoom workplace and its AI companion, highlighting how Zoom offers value and variety, without overwhelming users with technical jargon.
Key Strengths:
- Uses 3D animation to breathe life into software features
- Demonstrates real-life use cases in a visually appealing way
- Clear summary of product benefits without technical jargon
4. BambooHR
BambooHR’s demo video clearly presents a solution for all HR woes. The product demo addresses different users ranging from HR professionals, remote workers to payroll managers, and exemplifies how each can benefit from the platform.
Besides serving as a product demo, BambooHR’s video demonstrates how the platform is easy for everyone – even an animated rabbit! . The video is straightforward but approachable for all users with no fluff.
Key Strengths:
- Tailors messaging to multiple user types
- Straightforward and relatable use cases
- Animated visuals to emphasise main idea
5. Canva
In true Canva fashion, this product demo video is visually stylish, short and sweet. Without any voiceovers or lengthy screengrabs, it uses crisp visuals and text overlays to show how you can create stunning slides in seconds with the platform’s AI tool.
With snappy motion graphics and a distinct visual style that is on brand with Canva, Canva’s product demo lets their tools speak for themselves.
Key Strengths:
- Visually engaging with bright, on-brand colors
- Minimalist approach with just motion graphics and visuals
- Lightning-fast demo of actual product use
6. Adobe
Adobe Firefly arrives at the point immediately, showing designers the different ways designers can use their creative generative AI tools. For a visual tool, the product demo cleverly demonstrates how Firefly can help with tasks like design variations and stylistic experimentation across different art styles.
In over a minute, the video breezes through different scenarios that will be handy for designers and even points out new uses designers might not have thought of, to showcase just how revolutionary their AI tool is.
Key Strengths:
- Focused on real-life, practical applications
- Let the visuals do the talking
7. Yotpo
Yotpo’s product demo video opens by hitting a familiar wall: making sense of customer data. It can be difficult sifting through multiple data sets to make sense of customer preferences and behavioural trends.
To help users see the bigger picture and improve their customer journeys, Yatpo’s customer retention tool consolidates consumer data in a comprehensive report. Their product demo video uses smooth, satisfying animations to visually map out how Yatpo offers a better approach. With the satisfying 2D animation, viewers walk away with a clear understanding of how retention marketing can actually be fun to navigate.
Key Strengths:
- Strong use of animation to simplify complex processes
- Clear progression from problem to solution
- Satisfying animations and transitions keeps video engaging
8. Hootsuite
This product demo video keeps it grounded by featuring an actual social media manager walking through Hootsuite’s social media management platform. It blends screengrabs and narration to show how Hootsuite fits into a real workflow, for different processes in social media management like drafting content, social listening and community engagement.
For users who want to see the tool in action, not theory, Hootsuite’s product demo is a great example.
Key Strengths:
- Real-life use case from a relatable expert
- Incorporates actual platform user interface
- Practical and no-frills
9. Workday
With clean 2D animation, Workday’s demo shows their use case in healthcare, demonstrating how the platform unifies information into an intelligent data core so healthcare organisations are able to plan, execute, and analyse within one platform. This helps organizations address challenges such as clinician burnout, rising labor costs, supply chain disruptions, and new care delivery models.
While the video is slightly longer, the 2D animations and smooth transitions make it more visually appealing and relevant for viewers.
Key Strengths:
- Simple visuals make it easy to follow and engaging
- Serving facts without information overload
10. Rosetta Stone
Rosetta Stone shows that even an established brand can use demo videos to simplify how their product works. Their product demo video walks viewers through interactive language learning features, from vocab tools to games, to give a complete overview of how it enables fast and effective language learning.
It’s a top-tier example of product storytelling with global appeal.
Key Strengths:
- Comprehensive overview of platform capabilities
- Strong demonstration of unique selling points
- Engaging, educational format
Ready to Convert Viewers into Users?
Animated product demos drive real results across SaaS and even in other B2B industries like automotive and manufacturing. Contact us today to learn more about how animation can showcase your product’s unique value in an engaging, conversion-driving video.
