Shake Shack Store Filters

Client: Shake Shack SG
Agency: SPC Samlip

Augmented Reality

This’s a yummy one. Shake Shack was offering new Limited Time Offer (LTO) items, so we created 6 AR filters (1 per store), each with different interactions, to drive foot traffic!

User Experience

  1. Users visited 6 Shake Shack stores to scan their unique QR codes.
  2. Users found a unique image in the stall that activated the filter.
  3. They could then interact with the filter with either the front or back camera.

Credits

Director

Davier Yoon

Producer

Natalie Ong

Programme

Razi Afandi

Concept/Illustration

Lai Huili

3D Assets

Samanta Lee

Animation

Razi Afandi, Jon Calachan