Before Augmented Reality (AR), Virtual Reality (VR) was the Next Big Thing. It began as a medium for mass-market entertainment, but it has since evolved and is now used in a variety of applications. This ranges from realistic training simulations for individuals in high-risk environments, to hyperreal 360-degree advertisements designed for captive audiences.
On the other hand, we can think of AR as VR’s sociable cousin. If VR requires shutting out the real world in favour of simulated experiences, AR allows you to blur the lines between the real and the digital.
As an experienced company in Singapore’s fledgling VR and AR industry, CraveFX is more than happy to offer you a choice of both, providing you with a superlatively immersive visual experience through our unique brand of storytelling.
