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Animation videos are a brilliant way to convey the message of any brand – they’ve become an excellent tool for saving businesses both money & time.

A short and creative animation video makes for increased information retention. With judicious use of a call to action, barriers to purchase are also removed.

But there’s more – here are a couple more things that video explainers have got going for them!

1. Get attention

Billions have been spent on consumer research, but the jury’s still out on the best way to capture consumer attention.

But studies have shown, however, that a compelling video tends to be etched in the minds of the audience for longer than any popular or catchy slogan. Consequently, such videos can be used – not just for product promotion, but also to simplify a business’ offerings.

If you’d like to find out more, just get in touch with a video animation company in Singapore we’ll tell you all about the ins and outs of crafting a storyline to reel your audience in!

2. Improve traffic

Here’s a fun fact – we all know YouTube’s great for killing time, but did you know that it’s also the second largest search engine in the world? Creating a video guarantees you’ll be leveraging all of that delicious traffic for your business.

3. Be remembered

The truth is that the average Joe better remembers stuff they see than stuff they hear.

A good animation video is therefore more memorable. This is beneficial since it makes word-of-mouth advertising and video sharing simple.

4. Convert

Apart from attracting visitors to your site, you also need to convert them successfully into clients. This is precisely what explainer videos will do for you.

People trust products with easy-to-understand usage videos. This also puts you in an excellent position to keep track of viewership numbers.

5. Get your point across

Words alone sometimes fail to convey all the nuances of a brand. This is why a single catchy tagline can be deliberately misinterpreted for nefarious purposes.

However, animation videos help with clarity – after all, if a good picture is worth a thousand words, how much is a series of moving pictures worth?


If done well, animated videos spread like wildfire. But more importantly, they are both fun and informative. That’s precisely what your audience craves!

So, if you want to give your business a new lease of life, why not consider animation?

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